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Business Resources
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Shopper Engagement
At almost two million square feet and sporting a massive LED-equipped
"Cloud" at its entrance, the Fashion Show Mall in Las Vegas is a
destination shopping venue that might only be possible in Vegas, you
say. But is it? As experiential shopping becomes a major trend, don't
bet that what happens in Vegas is going to stay in Vegas.
The online shopping experience impacts the retail experience by tipping the balance of what we know as shoppers vs. the sophistication of the retail sales staff.
The industry is missing the boat by failing to include POS marketing and merchandising vehicles in the selfcheckout lanes.
Self-checkout lanes appear to be responsible for a reduction in impulse purchases of items displayed near the checkout lanes.
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