LG&P In-store Agency has announced the addition of Lily Lev-Glick as vice president of research services. Lily joins LG&P after seven years heading up the shopper insights division at Perception Research Services (PRS). Prior to PRS, Lily held senior research positions at Meyers Research Center and POPAI, the Global Association for Marketing at Retail. The addition of Lily to LG&P reflects changes in the marketplace as both retailers and brand marketers demand actionable in-store solutions rooted in shopper marketing research. LG&P has provided qualitative research services since the company was established in 2001, and the addition of Lily to the staff adds a new level of analytic, quantitative research capabilities.

May 8, 2008 - 1:00:56 PM

The In-Store Marketing Expo, the educational conference and exposition for the in-store marketing industry, will take place Nov. 13-14, 2008, at the Las Vegas Convention Center. This year's Expo will feature an enhanced conference program led by the industry's sharpest minds, an expansive exhibit hall packed with hundreds of top in-store suppliers, and excellent networking events. Thousands of professionals responsible for building brands, driving sales and increasing traffic at retail attend the Expo to learn about the latest insights, trends and technologies affecting in-store marketers today. The 15th Annual Design of the Times Awards Competition and the Women in P-O-P Benefit to Fight Breast Cancer will also be held in conjunction with Expo.

May 8, 2008 - 12:39:10 PM

Following on the heels of Digital Signage Expo’s February show in Las Vegas that drew over 3,400 attendees – a 70-percent increase over the May ’07 – show producers ExpoNation have announced an eastern-regional traveling show that will debut in Philadelphia on September 17-18, 2008. Digital Signage Expo/East and Interactive Technology Expo/East will be co-located at the Pennsylvania Convention Center.
May 8, 2008 - 12:37:50 PM

POPAI, the Global Association for Marketing at-Retail, announced that it has finalized contract negotiations with Sheridan Consulting for a new three measurement cycle Shopper Engagement Service as conceived and tested during Phase One of POPAI’s Marketing At Retail Initiative (MARI) in the United States and the United Kingdom. The new service tracks engagement with Marketing at Retail materials as shoppers make their way through the store. Shopper Engagement has been recently defined by the MARI advisory council (MAC), a group comprised of brands and retailers participants. The MAC standard for shopper engagement is when a shopper’s eye focuses on an item for at least one second. Shoppers, who participate, wear high-tech microsurgical cameras as they shop. The camera records where the shopper is looking during her shopping trip. Nearly 40 types of materials are being recorded. In addition to shopper engagement, the service will map the shopper’s path through the store, as well as measure optimal shelf height.

May 8, 2008 - 12:35:48 PM

Chris Bull, CEO of Taurus Display, has been named Chairman of Point-of-Purchase Advertising International (POPAI) a Virginia-based global trade group for the $19 billion in-store advertising industry. The announcement was made at POPAI’s Board of Directors meeting held in Dusseldorf, Germany.

Apr 11, 2008 - 2:27:10 PM

POPAI University is hosting a one-day workshop designed to help with capturing the consumer's attention and influence purchasing decisions. This program will help advance education and build a network of colleagues to call upon as a resource. The event will be held at the Hotel Orrington in Evanston, IL on Thursday, May 1, 2008 from 8:30 a.m. - 3:00 p.m. CST as Joseph King, Ph.D. leads out this interactive workshop.

Apr 11, 2008 - 2:26:15 PM

DIGITAL SIGNAGE EXPO 2008 will be held May 6 – 8, 2008 at Messe Essen in Essen (near Düsseldorf), Germany, and will be the first Pan-European trade show exclusively focused around Digital Signage. It will cover all relevant topics such as in-store TV, digital media, ad screens, content and solutions. The event will be held parallel to the world’s largest trade event on self-service, KIOSK EUROPE EXPO 2008, allowing visitors to cover the entire spectrum of modern consumer communications technology in one visit. The combination of high-impact digital signage advertising solutions with interactive self-service solutions is tipped by experts to be the next big thing in retail technology.

Apr 11, 2008 - 2:24:59 PM

Weyerhaeuser Company has announced the sale of its Containerboard Packaging and Recycling business to International Paper for $6 billion in cash, subject to post closing adjustments. Weyerhaeuser said it expects to use a substantial portion of the after-tax proceeds from the sale to pay down debt. The transaction includes nine containerboard mills, 72 packaging locations, 10 specialty-packaging plants, four kraft bag and sack locations and 19 recycling facilities. The transaction affects approximately 14,300 employees. Steven R. Rogel, chairman and chief executive officer, said the announcement completes the company’s strategic review of the CBPR business.

Apr 11, 2008 - 12:03:50 PM

POPAI, the nonprofit trade association for the Marketing at Retail Industry has announced that its Board of Directors held it first official meeting outside of North America, February 23-24th, in Dussedorf, Germany, calling the meeting “a significant a milestone for POPAI as it continues to add country chapters around the world. The meeting was being held in conjunction with the organization’s Global Leadership Council. This is the first time these two meeting have been held together and represents one of the largest assemblies of global leaders in the Marketing at Retail industry.
“This was a great day for the global Marketing at Retail industry,” said Kurt Witzel, POPAI’s Chairman of the Board and Sr. Mgr., Global Retail Marketing, for Anheuser-Busch, Inc.  “Bringing leaders together from around the world to share successes and challenges furthers our ability to learn from each other in areas of shopper engagement, market development, regulatory challenges and operational plans,” explained Witzel.
Mar 13, 2008 - 3:19:52 PM

The In-Store Marketing Institute is developing the StratConn (Strategic Connections) Business Meeting Series to let buyers and sellers connect more efficiently and strategically than ever before.
Serving several niche markets in the retail and marketing industries, StratConn meetings bring business partners together for two days of well-planned, 30-minute sessions.
Limited to a small number of high-value buyers and sellers, StratConns facilitate face-to-face planning sessions between solutions providers ("Hosts") and solutions seekers ("Guests") to review new products and services, marketing initiatives and business strategies. Each hosting company is provided a private meeting room in which to set up product displays, sales literature, visual aids or other meeting supplies. At regular intervals, the Institute staff escorts guests from room to room to meet with appointed hosts.
Mar 13, 2008 - 3:18:56 PM