News
POPAI Leadership Conference June 4-6
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Feb 14, 2008 - 1:44:20 PM

Registration is open for POPAI's 2008 Industry Leadership Conference, to take place in Philadelphia, PA, June 4-6, 2008.

The conference will further explore how each segment of the industry–brand, retailer, advertising agency and producer–is engaging the shopper.

Speakers and topics include:
    * James Damian, Senior Vice President, Experience Development, Best Buy, Delivery on Brand Promise Through Outstanding at-Retail Experience;
    * James H. Davidson, Founder, Davidson & Company of Polsinelli Shalton Flanigan Suelthaus, Childhood Obesity and Government Scrutiny of Food Advertising;
    * Mike Dillon, Vice President, Brand Activation, Pepsi-Cola North America, The Right Stuff: How to Successfully Engage Consumers and Customers in an Era of Customization;
    * Jerry Olson, Founding Partner, Olson Zaltman Associates, Shopper Behavior;
    * Anthony Prior, Director, Sheridan Global, Ltd., New Shopper Engagement Metrics: Impact and Effectiveness Ratios;
    * Michael Quinn, Senior Vice President of Marketing, Research and Product Development, Premier Retail Network (PRN), Digital 101: How Retailers Are Using Digital Media to Enhance the Store Experience and Build Sales;
    * Mary Kay Riordan, Senior Vice President, Promotion and Retail Innovation, Momentum Worldwide, Shopper InnovationsThrough Engagement;
    * Dan Stanek, Executive Vice President, TNS Retail Forward, Retailing 2015: New Frontiers; and
* Lars Thomassen, Director, Birger Christensen, Brand Survival in the Age of Retailer Power
 
For registration information contact Lynn Goldberg at 703.373.8804 or lgoldberg@popai.com. For detailed conference information, go to http://www.popai.com,  and click on North America/Education&Certification/Industry Leadership Conference.


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