By Adrian Weidmann, RMC; Jeff Dickey, SeeSaw Networks; and Rocky Gunderson, SeeSaw Networks

 

With the advent of retail based in-store digital signage networks, the promise of ‘free money’ through advertising revenue sharing, became a seductive rationale made by hopeful network operators. The logic was simple–the network operator would write the retailer a check every month for an agreed percentage of revenues derived from advertising fees in return for unlimited access to the retailer’s store–or more accurately, the shoppers in those stores. Some operators were, and continue to be, bold enough to get the retailer to purchase the requisite technology to build the network. From the network operator’s perspective this arrangement makes perfect sense. They find a home for their technology and the promise of an endless flow of millions of advertising dollars as shown by that single cell in their spreadsheet, while the retailers perceive a flow of new revenue completely risk-free. This makes perfect sense, right? Wrong.

Mar 27, 2008 - 5:12:28 PM

By David Keene

Utah-based Helius is increasingly involved in the top digital signage systems being rolled out nationwide. And this was in full evidence in early October, as Helius hosted its annual Helius Partner Summit 2007, October 3-4, in Park City, UT. On hand at the Summit were dozens of Helius’ partners, top Helius customers, as well as some of the industry’s top consultants. The Summit offered both an update on Helius’ accomplishments in the past year (the acquisition of Gemini Software, and PointCast; the release of MediaAuthor, an easy-to-use digital signage application that allows the customer to create in PowerPoint; and the launch of new digital signage network services), but more importantly it offered a chance to explore in-depth the challenges and opportunities as digital signage continues to forge ahead, particularly in the retail space.
Helius is unique in that its solutions–Digital Signage, Corporate Communications, and Training/Learning– provide customers with a comprehensive enterprise-wide data broadcast infrastructure...
Jan 17, 2008 - 2:51:01 PM

By Laura Davis-Taylor

How do we create teams to support Marketing at Retail projects that become winning case studies rather than road kill? Probably the area from which we can learn the most is the ad world's experience with the internet medium.
Apr 11, 2007 - 8:07:23 PM

Working together, many different manufacturing companies
have developed a new industry standard for the command and
control of a digital signage display.
Dec 21, 2006 - 5:15:39 PM

A new Digital Signage Playlog Standard will enable software vendors to deliver a consistent, accurate record of play to marketers.
Dec 21, 2006 - 5:07:09 PM

Magenta Research has announced the addition of two new Cat5 receivers to its flagship MultiView Series product line.
Dec 21, 2006 - 5:05:34 PM

The marketing landscape as we know it is not only changing, it's morphing into a Brave New World that many are not altogether prepared for. Why? A lot of reasons but the big change agents are: We can no longer control consumers. What we tell them doesn't matter (it's all coming down to experience). The marketing toolkit is not only getting bigger, the legacy processes we use to plan within it are slowly breaking.
Oct 13, 2006 - 4:22:39 PM

Lyle Bunn and Lauren Moir explain that new approaches for providing low-cost, high-impact content for digital signage and instore display are allowing systems to maximize Return on Objectives (ROO) and deliver on their potential for performance.
Oct 13, 2006 - 4:01:55 PM

iSuppli reports that the retaildigital signage market, which is fast gaining prominence in the signage and professional industry, reached $297 million in revenue in Q1 2006. This segment is expected to reach an estimated $1.4 billion by 2010.
Oct 13, 2006 - 3:27:03 PM