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News

Lev-Glick Joins LG&P In-store Agency

LG&P In-store Agency has announced the addition of Lily Lev-Glick as vice president of research services. Lily joins LG&P after seven years heading up the shopper insights division at Perception Research Services (PRS). Prior to PRS, Lily held senior research positions at Meyers Research Center and POPAI, the Global Association for Marketing at Retail. The addition of Lily to LG&P reflects changes in the marketplace as both retailers and brand marketers demand actionable in-store solutions rooted in shopper marketing research. LG&P has provided qualitative research services since the company was established in 2001, and the addition of Lily to the staff adds a new level of analytic, quantitative research capabilities.

In-Store Marketing Expo Moves to Vegas

The In-Store Marketing Expo, the educational conference and exposition for the in-store marketing industry, will take place Nov. 13-14, 2008, at the Las Vegas Convention Center. This year's Expo will feature an enhanced conference program led by the industry's sharpest minds, an expansive exhibit hall packed with hundreds of top in-store suppliers, and excellent networking events. Thousands of professionals responsible for building brands, driving sales and increasing traffic at retail attend the Expo to learn about the latest insights, trends and technologies affecting in-store marketers today. The 15th Annual Design of the Times Awards Competition and the Women in P-O-P Benefit to Fight Breast Cancer will also be held in conjunction with Expo.

Digital Signage Expo/East

Following on the heels of Digital Signage Expo’s February show in Las Vegas that drew over 3,400 attendees – a 70-percent increase over the May ’07 – show producers ExpoNation have announced an eastern-regional traveling show that will debut in Philadelphia on September 17-18, 2008. Digital Signage Expo/East and Interactive Technology Expo/East will be co-located at the Pennsylvania Convention Center.

POPAI Finalizes MARI Shopper Engagement Service

POPAI, the Global Association for Marketing at-Retail, announced that it has finalized contract negotiations with Sheridan Consulting for a new three measurement cycle Shopper Engagement Service as conceived and tested during Phase One of POPAI’s Marketing At Retail Initiative (MARI) in the United States and the United Kingdom. The new service tracks engagement with Marketing at Retail materials as shoppers make their way through the store. Shopper Engagement has been recently defined by the MARI advisory council (MAC), a group comprised of brands and retailers participants. The MAC standard for shopper engagement is when a shopper’s eye focuses on an item for at least one second. Shoppers, who participate, wear high-tech microsurgical cameras as they shop. The camera records where the shopper is looking during her shopping trip. Nearly 40 types of materials are being recorded. In addition to shopper engagement, the service will map the shopper’s path through the store, as well as measure optimal shelf height.