About The Editor

David Keene, Executive Editor of Marketing At Retail, has been active in the industry for more than 20 years.

Prior to joining NewBay in 1996 Keene handled public relations for a variety of industry players including Bauer Audio Visual in Dallas; Caribiner International, New York; and High End Systems in Austin. In 1980 Keene developed the first industry-wide projection alignment standard for the Association of Multi-Image while working with AMI president John Stokes.

He subsequently worked as a multi-image producer and special effects supervisor for Stokes Imaging Services in Austin, and PTV Associates in Mexico City, Mexico. After serving as Editor of the Systems Group at NewBay from 1996 to 2000, Keene was appointed Executive Editor in January of 2001. Keene is currently the Awards Chairman of the DIGI Awards (Digital Signage Innovator Awards). E-mail: scneditor@aol.com

NewBay Media provides professionals in audio, musical instruments, video, broadcast, systems installation and recorded media/storage with the information they need to excel in their business and craft, and make vital business connections. Built upon an information network of award-winning magazines, online communities and news wires, conferences and events, and marketing services, NewBay Media reaches more professionals worldwide than any other information resource.

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News

Lev-Glick Joins LG&P In-store Agency

LG&P In-store Agency has announced the addition of Lily Lev-Glick as vice president of research services. Lily joins LG&P after seven years heading up the shopper insights division at Perception Research Services (PRS). Prior to PRS, Lily held senior research positions at Meyers Research Center and POPAI, the Global Association for Marketing at Retail. The addition of Lily to LG&P reflects changes in the marketplace as both retailers and brand marketers demand actionable in-store solutions rooted in shopper marketing research. LG&P has provided qualitative research services since the company was established in 2001, and the addition of Lily to the staff adds a new level of analytic, quantitative research capabilities.

In-Store Marketing Expo Moves to Vegas

The In-Store Marketing Expo, the educational conference and exposition for the in-store marketing industry, will take place Nov. 13-14, 2008, at the Las Vegas Convention Center. This year's Expo will feature an enhanced conference program led by the industry's sharpest minds, an expansive exhibit hall packed with hundreds of top in-store suppliers, and excellent networking events. Thousands of professionals responsible for building brands, driving sales and increasing traffic at retail attend the Expo to learn about the latest insights, trends and technologies affecting in-store marketers today. The 15th Annual Design of the Times Awards Competition and the Women in P-O-P Benefit to Fight Breast Cancer will also be held in conjunction with Expo.

Digital Signage Expo/East

Following on the heels of Digital Signage Expo’s February show in Las Vegas that drew over 3,400 attendees – a 70-percent increase over the May ’07 – show producers ExpoNation have announced an eastern-regional traveling show that will debut in Philadelphia on September 17-18, 2008. Digital Signage Expo/East and Interactive Technology Expo/East will be co-located at the Pennsylvania Convention Center.

POPAI Finalizes MARI Shopper Engagement Service

POPAI, the Global Association for Marketing at-Retail, announced that it has finalized contract negotiations with Sheridan Consulting for a new three measurement cycle Shopper Engagement Service as conceived and tested during Phase One of POPAI’s Marketing At Retail Initiative (MARI) in the United States and the United Kingdom. The new service tracks engagement with Marketing at Retail materials as shoppers make their way through the store. Shopper Engagement has been recently defined by the MARI advisory council (MAC), a group comprised of brands and retailers participants. The MAC standard for shopper engagement is when a shopper’s eye focuses on an item for at least one second. Shoppers, who participate, wear high-tech microsurgical cameras as they shop. The camera records where the shopper is looking during her shopping trip. Nearly 40 types of materials are being recorded. In addition to shopper engagement, the service will map the shopper’s path through the store, as well as measure optimal shelf height.